Panel – The Consumer Changeover Journey: What’s changed, and where are the opportunities?
When consumers begin the process of updating their new or used car, it almost always starts online. For most, it quickly becomes a complex and, at times, a more frustrating and confusing experience than they had imagined it should be.
Pitcher Partners and AutoGrab have undertaken a comprehensive research survey into the “Car Buying Changeover Journey”, providing unique insights into the complexity of the automotive changeover experience. These findings will challenge current thinking and processes, equipping dealers with a deeper understanding of the key consumer drivers and frustrations during the changeover from their current car to their next car purchase.
Dealers will also gain insights into why consumers continue to transact at a dealership rather than online and how a better omnichannel strategy, including financing solutions, will pay big dividends to the digitally savvy dealer.
The AADA “The Consumer Changeover Journey” panel will discuss the survey findings and best practice solutions for dealers determined to improve their customers’ experience by better understanding their expectations.
